Event video for LinkedIn and Instagram: what to order
One long film rarely works everywhere. Here is which formats to order from your event so each channel gets a video that people actually watch.
LinkedIn: short, clear, with subtitles
- 30–90 seconds, square or vertical works best in the feed.
- Subtitles are a must: most people watch with the sound off.
- Start with the result or the key message in the first three seconds, not with the logo.
Instagram and TikTok: vertical and fast
- 9:16 format, 10–30 seconds per reel.
- Several short reels instead of one long one: guests, the show, the team, behind the scenes.
- Licensed music, so the video is not muted on company accounts.
Website and YouTube: the highlight film
A 1–3 minute 16:9 film is your long-term asset: it goes on the website, in the next invitation and in sales presentations.
Timing matters
The day after the event is when guests are still sharing photos and tagging the company. A teaser that same night or the next morning catches that wave. A week later, attention is gone.
A simple order that covers everything
- A same-night teaser (15–30 s, vertical).
- A highlight film (1–3 min, 16:9) within 48 hours.
- 3–5 reels (9:16) with subtitles for LinkedIn, Instagram and TikTok.